Brand Ambassador · TV Personality · Creative Strategist

Chelsea Jiang

A luxury lifestyle figure, bringing authenticity and global presence to the world's most storied houses.

Vancouver · Singapore · Shanghai · New York Scroll

Style is a language. Presence is a craft.

Chelsea lives where fashion, media, and culture meet — translating luxury into stories that travel across continents and screens, in a voice that is both rare and real.

Chelsea Jiang editorial portrait
Photographed among the cherry blossoms

The woman behind the brand

Chelsea Jiang first drew international attention on the docuseries Ultra Rich Asian Girls, which gathered more than 150 million views and introduced her to a global audience.

Since then she has become a trusted voice in luxury — working with houses such as Chanel, Dior, Tiffany & Co., Piaget, Hennessy, and Burberry as ambassador, content creator, and creative strategist, while walking runways and appearing on screens across North America and Asia.

  • 150M+Docuseries views
  • 92.7KInstagram community
  • 20+Luxury houses
  • 2022Hurun Under 30
Chelsea Jiang in editorial black and white

A study in presence

Elegance you can feel before you can name.

Campaigns, runways & houses

A selection of work across fashion, fine jewelry, spirits, hospitality, and broadcast. Select any to open its gallery.

Chelsea Jiang opening Vancouver Fashion Week runway
Runway & Broadcast

Vancouver Fashion Week

Opened the Ronald Wei show

Chelsea Jiang wearing Chanel high jewelry
Haute Joaillerie

Chanel High Jewelry

High jewelry collaborator

Chelsea Jiang in Piaget fine jewelry
Fine Jewelry

Piaget

Jewelry content collaborator

Chelsea Jiang for Hennessy Lunar New Year
Spirits

Hennessy X.O

Lunar New Year campaign

Chelsea Jiang for Holt Renfrew
Luxury Retail

Holt Renfrew

Lifestyle collaborator

Chelsea Jiang at Villars Palace, Switzerland
Hospitality

Villars Palace

Destination ambassador

Chelsea Jiang in Gucci editorial
Fashion

Gucci

Seasonal campaign

Chelsea Jiang editorial feature
Editorial

Magazine

Editorial features

Houses & partners

Praised & proven

  • 2022

    Hurun Under 30

    Named to the Hurun Under 30 — among the region's most promising young entrepreneurs and creatives.

  • 2015

    Ultra Rich Asian Girls

    The docuseries that introduced Chelsea to a global audience — more than 150 million views and counting.

  • Vancouver Fashion Week

    Selected to open the Ronald Wei show — the first model to walk the runway.

  • 2014

    The Province — In Depth

    Profiled by Ian Austin in The Province's long-form feature on rising cultural figures.

“She brings a rare blend of sophistication and authenticity to every collaboration.”
— On working with luxury houses

Ways to work together

  1. 01

    Brand Ambassadorship

    Authentic, long-term representation that aligns your house with a trusted voice and a cultivated global audience.

  2. 02

    Content & Creative Direction

    Campaigns, reels and visual storytelling produced end-to-end — from concept and styling to shoot and edit.

  3. 03

    Runway & Editorial

    Runway openings, lookbooks and editorial features across fashion capitals for designers and publications.

  4. 04

    TV & Hosting

    On-screen presence for series, segments, brand films and live appearances — fluent across English and Mandarin.

  5. 05

    Speaking & Appearances

    Panels, boutique openings, galas and cultural moments where presence and poise matter.

Let's work together

For brand partnerships, casting, media, or speaking — I'd love to hear from you.

chelsea@chelseajiang.com

Opens your email app — no data is stored.